The Ethics of Open Houses

I’ve been bothered by something for a very long time. Basically, since that day I entered the real estate industry back in 1991. I’m going to call this problem the “ethics of open houses.” What She Said! I wrote an entire blog post on this topic last night. And while surfing the Internet this morning [...]

27 Comments.

Agent Reboot | Seattle Recap

So I attended Inman Connect San Francisco. And I had the time of my life. However, in the back of my mind, I thought, “That was an anomaly, a statistical aberration, beginner’s luck, a perfect aligning of the planets, whatever you want to call it…it won’t happen again.” Boy, was I wrong. Seattle was everything [...]

25 Comments.

Behold! The Power of Stupid…

Some Background… Part of my work history includes managing multiple campaigns for state representative here in southeastern Michigan. As such, I’ve never really been able to shake the draw of the political arena. In fact, 2010 may be the first time in my voting history that I did not tune in to a gubernatorial primary [...]

2 Comments.

The Ethics of Open Houses »
August 31, 2010 11:40 am
Agent Reboot | Seattle Recap »
August 19, 2010 10:44 pm
Behold! The Power of Stupid… »
August 12, 2010 11:03 am

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“Why” is Why Real Estate Brands Don’t Matter

Posted on August 9, 2010 by Michael McClure

I’ve written a few blog posts that reference this amazing book “Start With Why.” …this book has affected my thinking on a variety of levels. …and it tied up a number of loose ends and put a nice red bow on top of this box of stuff I’ll call “reasons why the real estate industry [...]

One…Million…DOLLARS!

Posted on August 7, 2010 by Michael McClure

Recently, I received an email from a nationally known real estate educator. They were preparing to teach at a multi-day conference at one of the big 5 brands on the topic of Social Media, and they asked me if I’d mind contributing something to their presentation. They asked about the things that we’ve accomplished using [...]

Why?

Posted on July 25, 2010 by Michael McClure

Why? Why do you work in real estate? Why do you provide the level of service that you provide? What attracted you to where you work? What is the “why” that drives your company? What is the “why” that drives YOU? “Why” Drives EVERYTHING We spend a lot of time asking ourselves “why?” And why [...]

#ICSF | Professional One Selected as “Brokerage of the Future”

Posted on July 18, 2010 by Michael McClure

At #ICSF (Inman Connect San Francisco), held July 13-15, 2010, Sherry Chris, the CEO of Better Homes and Gardens Real Estate, presented a list of 24 brokerages she termed “Beta Brokerages,” or the next generation of innovative real estate brokerages. Professional One was selected as one of these “next gen” brokerages. Chris stated the following: [...]

#ICSF | Meeting Old Friends…For the Very First Time

Posted on July 16, 2010 by Michael McClure

I’m one day home from Inman Connect San Francisco. It was an amazing experience, and I wanted to document a few random thoughts and observations before the memories fade. Here they are, in no particular order: Intuitively, I already knew this, but living it was the proof: Social Media works…period. I met a number of [...]

Think Before You Tweet

Posted on June 11, 2010 by Michael McClure

So, I’ve been asked to speak on a Broker Panel at Inman Connect San Francisco on July 13. And the topic is “Think Before You Tweet.” Which makes me wonder why they asked me to participate. LOL. But I digress… And I don’t mean to make light of what really is a key question in [...]

Have You Been ‘Joyced?’

Posted on June 3, 2010 by Todd Waller

Learn From Galarraga How To Win At Life The amazing part of this picture is the smile on Armando’s face. Yeah, it’s full of incredulity, but that there is a smile… …after he got ROBBED of what would have baseball’s 21st perfect game – with TWO OUTS IN THE NINTH INNING, for Pete’s sake – [...]

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