Professional One Franchising

Years ago, scientists set about to discover the power of social influence.  They wanted to know how much social or peer influence was necessary to entirely change the behavior of people. Not wanting to be unduly cruel to their fellow man, the scientists put ten chimpanzees in a cage.  In the middle of the cage [...]

A question we hear frequently from people who talk with us about our branding strategy is this: “You TALK about having a better, more professional caliber of Realtor, but can you really have agents that are any better than those found at other companies?” That is a great question; in fact, it may be the [...]

No, this post is not about Ryan. Or Seth. Or any of the other larger-than-life characters that used to inhabit that once-massively-popular TV series known as “The O.C.” The NEW O.C.: The ever-increasing Obsolescence Cycle. If you go back to the Baby Boomer era, you will see brands that were successful in large part BECAUSE [...]

…but are we listening? The other day, I wrote a blog post called “When Swanepoel Talks.” That created a moderate level of conversation on Twitter and on Stefan Swanepeol’s Facebook page. In the aftermath of those things, Mike Bowler wrote a response in his blog called “Time for Change – Raise the Bar in Real [...]

…or did we? This past Saturday morning, a very lively, completely spontaneous conversation started on Twitter. The topic: the level of professionalism in real estate. The conversation gained momentum and grew to encompass the individuals listed below…and then it shifted over to Facebook…and then it continued on Sunday back on Twitter…and then it spilled over [...]

I had an exchange with Stefan Swanepoel on January 8, 2010 on Twitter. You are probably keenly aware of who Stefan is: the leading author, commentator, observer, speaker, trainer, etc. in real estate. When I think “real estate,” he’s the first guy I think of. Read more about him here. In any event, I sent [...]

From the “Huh, I knew that, but it’s good to see a chart” department… This is a screen cap of the National Association of Realtors® 2009 Profile of Home Buyers and Sellers. Instinctively, I believe many agents know this in their bones, but it is still something to see the chart laid out with cold, [...]

Hello? Is this thing on? Any brokers here? Where are the brokers in the social media space across the internet? Real estate agents have been on this bandwagon for a few years now: Facebook, Twitter, Flickr, YouTube… And a few brokers, to their credit, have jumped into the social media space. They are the forward [...]

Seriously, you don’t want to read this post. Your marketing is just fine. You keep knocking on doors, cold calling, sending out postcards with recipes and football schedules. You’ll do just fine in real estate. After all, what’s worked for real estate marketing in the past will continue to work, albeit at a progressively lower [...]