Professional One Franchising

Brian Boero (@1000WattBrian) of 1000 Watt Consulting wrote a blog post recently entitled “Knuckleheads Beware.” This is how that post opens: In real estate, stupid scales. Excellence lives in small pockets. That’s how it’s always been. And it will be this way until, someday soon, a rising tide of technology and consumer frustration reaches flood [...]

I recently read with great interest the National Association of Realtors’ (NAR) “2009 Profile of Home Buyers and Sellers.” One thing that really stood out as I read the NAR Profile is that, when it comes to the factors people emphasize when selecting a Realtor, brand/company is not very important. Let me say that again: [...]

When I was a kid, I was a huge baseball fan, and I played the game, albeit rather poorly, through high school (the highlight of my “athletic career” was throwing a no-hitter at age 16…don’t be impressed…the other team really was that bad). As a consequence, I read a number of baseball books.  My all-time [...]

This blog post appeared at Mashable.com on February 5, 2010: Online Video Continues Steady Growth Streak [STATS] Online video viewing is more ubiquitous than ever. According to comScore, in the month of December 178 million people watched 33.2 billion videos, with the average viewer watching 187 videos per month in the U.S. The astronomical numbers [...]

I read something on Twitter recently that made my jaw hit the floor. It was written by leading real estate author, visionary, observer and commentator Stefan Swanepoel, and it said this: “Only 27% of Realtors surveyed by 56 local Realtors Assocn listed RE as their primary source of income…illustrates problem we have.” Wow. Unbelievable. I [...]

…A Deadly Combination For Some… Dear Reader… There is only one thing that could force me to make the statement you see in the Tweet above.  And that is bad use of technology. I am a HUGE advocate of utilizing the latest technology in the transaction of real estate.  Done correctly, it can streamline a [...]