Video Explosion Continues | What Is YOUR Plan?

This blog post appeared at on February 5, 2010:

Online Video Continues Steady Growth Streak [STATS]

Online video viewing is more ubiquitous than ever. According to comScore, in the month of December 178 million people watched 33.2 billion videos, with the average viewer watching 187 videos per month in the U.S.

The astronomical numbers for December mean that viewers tuned into two billion more videos than in November, and that, as expected, a majority — nearly 40% — of those videos were YouTube videos, with Hulu still coming in a very distant second place and accounting for 3% of video views.

What’s most interesting to us is that while these video-viewing numbers are giant, we’re not seeing too much fluctuation as to where online denizens are consuming this video content. Month-to-month Google’s YouTube maintains its commanding lead, while everyone else battles it out for a marginal piece of the video pie.

The month-to-month data clearly points to the fact that watching videos online is a trend that will continue to gain momentum, meaning that we can expect to see a few billion more videos added to next month’s total. The video sites we turn to for content, however, aren’t likely to change, so we can expect YouTube, Hulu and all the rest to continue to grow at the approximately the same rate.

What this means and why it matters: with each passing month, the world is tipping more and more in the direction of video.

At a very rapid, exponentially increasing rate.

Without a doubt, this trend is already impacting real estate.

But we are just at the early, leading edge of what’s to come. We’re just getting started.

I say this from personal knowledge and experience, because, right now, we have something like 13 of the top 17 videos on YouTube for “real estate franchisor.”

And, as another example, this video of one of our listings, which has been watched over 1,000 times on YouTube.

Which is ludicrous. Because we’re far from video experts.

But what this does say – with razor-sharp clarity – is that 99% of the industry has yet to recognize what’s coming.

At Professional One, we see exactly where this is all leading.

In fact, we just bought two new video cameras and we just completed a major initiative to “take over” our base market with an absolute avalanche of video production.

And yes, as you may recall, we did write a blog post about vido a few months ago, called “Video Killed the Real Estate Star.”

And we also wrote about something we now refer to as “The Chris Brogan Plan” that features a heavy dose of mingling with the public and local business owners, with much of that action plan being based on video.

…and we’re just getting started…

What’s YOUR plan?

Trackbacks Comments
  • Wholeheartedly agree that video is the way of the future!! When more real estate professionals begin to see the benefit of this amazing tool, it will have a profound impact on the real estate industry (need to be careful though when choosing music for your videos – huge fines can be imposed for breaching copyright laws – obviously depending on the legal system in your country). Professional video tour companies can advise and help to choose royalty free music.

  • Definitely agree. We see success with using video in our office. Our seller like when we offer them video tours and buyer like to watch them as well as neighborhood review and interviews. Thumbs up, guys!

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