Professional One Franchising

The issue of the “value of the brokerage/the brand” continues to rage across Social Media. I wrote a post called “The Brand Illusion.” Jay Thompson (@phxREguy) wrote a blog post called “Does the Real Estate Brokerage Matter to the Home Buyer/Seller?” Marc Davison (@1000WattMarc) wrote a blog post called “Can a Real Estate Brokerage Matter?” [...]

PREFACE: Social Media superstar Chris Brogan (@ChrisBrogan) wrote a great book called “Trust Agents.” The main point Brogan makes is that Social Media can be used to create relationships, and that relationships can translate into business…and that all this hangs on a single, fundamental factor: TRUST. Inherent in this concept is the flip side of [...]

Over at toddwaller.com, I started a “Where’s Waller?” section to simply have a little fun and tinker with my personal blog.  This “Where’s Waller?” has been cross posted there and here, ’cause I thought you all might be curious! 

If you’re representing a buyer and you are doing so as a buyer’s agent, it is my opinion that you are violating the National Association of Realtor’s Code of Ethics if you are not aggressively advising your clients to have the home they end up buying tested for radon. See excerpt of the applicable Articles [...]