#RTB | Real Estate's Atlas Shrugged

My favorite book is “Atlas Shrugged.”


I don’t know anyone who’s read it and not been impacted by it in some way.

In fact, in 2009 the Wall Street Journal featured a story that talked about how eerily prescient this book had been more than 50 years earlier in predicting so many things going on in our modern day world right now. If you’ve read the book, you know what I am talking about.

The point: Atlas Shrugged foretold things WAY in advance of their becoming reality.

As a result, Atlas Shrugged enjoys incredible worldwide popularity. In fact, The Economist reported that the fifty-two-year-old novel ranked #33 among Amazon.com’s top-selling books on January 13, 2009 (what? that’s crazy!), and that it has sold more than 6 million copies sold in the United States alone.

But this isn’t a post about Atlas Shrugged.

It’s about real estate’s equivalent to Atlas Shrugged: 1000Watt Consulting.

I first became aware of 1000Watt Consulting by virtue of a blog post written by 1000Watt co-founder Marc Davison (@1000wattmarc) back in 2005 called “Real Estate Liposuction.”

That single post planted a seed in my mind that grew to become one of the driving factors that made me decide to pursue my dream of creating a new real estate franchise.

His vision got inside my mind and refused to leave. There was this voice that kept coming back to me that said, “That ‘liposuction’ guy (of course, I forgot his name shortly after I read the post, because I didn’t know who he was and I had no compelling reason to remember it), was absolutely right in terms of where real estate is going…and I don’t see anyone doing all the things he’s suggesting…there is ENORMOUS opportunity there…”

Five years later, I had the incredible pleasure of connecting with Marc via Twitter. I’ll skip that story other than to say that he is a genius and the smartest “brand development” guy I’ve ever met. Bar none.

Through that relationship, I’ve become a huge fan of not only his work, but also the work of his partners, co-founder Brian Boero (@1000wattbrian) and Joel Burslem (@jburslem).

Virtually every single post these guys write contains valuable, relevant and


timely information about the current and future real estate game. I read everything they write as soon as I receive notification via their RSS feed. I’m never disappointed.

To complete the story, about a week ago, I was starting to write a post about the demise of brick and mortar in real estate.

And I remembered that “liposuction” post from nearly five years ago. I recalled that it said that excess square footage was a “chunk of fat sitting on the rear end of the brokerage model.” Wow. What an image, and what a perfect way of making one of the key points about what is causing so many brokerages to fail these days.

And I wanted to find that post so that I could link to it or quote from it.

So, because I remembered the title (how can you forget it?), I Googled “real estate liposuction” and – BOOM – there, to my surprise and amazement, was the name…”Marc Davison.”

I just about fell out of my chair.

And suddenly, five years worth of dots connected.

In the interest of keeping this post at a reasonable length, allow me to simply say these things:

  • Marc is a visionary. I believe he sees EXACTLY where the real estate industry is going, and he’s been talking and writing about it for many years (remember, I said the “liposuction” post was from 2005, folks!)
  • The 1000Watt blog – 1000wattconsulting.com/blog – is THE BEST real estate blog I know. Period. There’s no fluff. It’s just solid, meaningful, relevant stuff.
  • I personally believe that Marc’s view of the future of real estate is the single most accurate view of which I am aware.
  • If you want a good read on where the industry is going, just read his stuff. He/1000 Watt Consulting has an archive of posts that is truly amazing.

“Turn on” to 1000 Watt Consulting. You’ll be glad you did…



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