Professional One Franchising

As you can read here, NAR has identified 14 initiatives it considers “game changers.” Here’s a definition of Game Changer: “A person, an idea or an event that completely changes the way a situation develops.” When viewed through the lens of this definition, here is my quick take on these 14 initiatives: They are all [...]

At our office meetings (we don’t have “sales” meetings), we use words like “service,” “excellence,” “communication,” “under-promise” and “over-deliver.” We discuss topics like “managing expectations” and “providing value-added service” and “becoming the trusted expert.” We talk about challenges we’ve had with clients and situations…and we share what we’ve learned from those experiences with one another. [...]

Over the course of the 20 years I’ve been in real estate, and in particular in the 14 months I’ve been immersed in Twitter, I’ve heard Realtors say something over and over and over. And every time I hear this thing being said, it’s like fingernails on a chalkboard to me. Really? REALLY? Really… Every [...]

I’ll skip 90% of the back story to keep this post short. I do all my banking with Bank of America. I have six accounts with them. I use their online banking and for the most part think they do a reasonably good job. I recently paid off a small loan I owed them in [...]

On summer mornings, I used to often be awakened by the zigzagging cadence of the newspaper delivery vehicle coming down my street… *accelerate* *PLOP* *accelerate* *PLOP* *accelerate* *PLOP* I haven’t heard that sound in two years… I used to go the mall a lot. To buy things I don’t need. Now I buy things I [...]

Now, more than ever, it’s important to watch how we spend our money.  With income levels down and completely unpredictable, every dollar becomes precious. It’s all about getting good “ROI” – “return on investment” – for the hard-earned dollars that we spend on, and often times more importantly, the time we invest in, the servicing [...]

Financial Reality… Many real estate professionals feel caught in a financial vise right now.  We’ve all been there.  Most are there right now. Client Expectations… Your selling clients DEMAND great exposure in order for their listing to stand out in an already-overcrowded market, while you struggle to pay for that exposure with a declining income [...]