Brand Irrelevancy Lemonade
We’ve written a LOT about the issue of branding in real estate. In fact, two of our most widely read posts – The Brand Illusion and The Brand Illusion Part 2 – are about this very issue. On July 29, 2010, we published a video about real estate branding. This is the video that appears [...]
Read moreWhat Becomes of the Broken Hearted
In the summer of 1966, Jimmy Ruffin released a song on the Motown label called “What Becomes of the Broken Hearted.” Here is the signature chorus of that song: What becomes of the broken hearted Who had love that’s now departed? I know I’ve got to find Some kind of peace of mind Maybe. In [...]
Read moreKloutification of a Nation
Earlier this year, I wrote a blog post about how I earned $764.76 from a single Tweet. Back when it happened, I got the same response from everyone who heard the story: “You got that positive result because you have so many followers.” I didn’t think that much about it. I just thought the company [...]
Read moreConversation with an Icon
On November 16, 2010, for the second time in 10 months, real estate speaker, author, educator, commentator and icon Stefan Swanepoel (@Swanepoel) joined us on #RTB on the Radio (you can listen to the original broadcast here, and the more recent broadcast here). As I noted in a blog post I wrote earlier this week, [...]
Read moreThe Little Things that Thrill
About a month ago, I received a small package in the mail. It was sent from BMW of North America. I had no idea what they would be sending me, or why, but I hurriedly opened the package. And it contained a pen. Quality, Reinforced A REALLY nice pen. Like, Mont Blanc nice. The one [...]
Read moreNotes from NARdiGras
So I just returned from my first foray into the world of NAR (National Association of Realtors) conventions. This one – cleverly called “NARdiGras” – was held in New Orleans. And I was there because I was invited to speak…but that’s a topic for another post. The purpose of this post is simply to share [...]
Read moreKrisstina’s Wis(e)dom
On November 9, 2010, we had the privilege and pleasure of interviewing Krisstina Wise (@KrisstinaWise) of The GoodLife Team (@GoodLifeTeam) on our #RTB on the Radio show (you can listen to the full archived show here). Krisstina is the mastermind behind and the founder of The GoodLife Team, a boutique brokerage located in Austin Texas [...]
Read moreWho is the Client?
I have a simple question for my brothers and sisters in the real estate industry who, like me, own or manage a brokerage: Who is your client? Is it the person buying or selling a home through one of your agents? Or is it the agent who works in your office? You Must Choose Here’s [...]
Read moreMojo Risin’
I’ve written a lot about the future of the real estate industry, particularly as it relates to branding and the things that I believe the successful brokerages of the future will be based upon and driven by. What I find interesting and encouraging is that I keep running into other brands who *seem* to see [...]
Read moreRPR Update from Reggie Nicolay
Recently, we had the opportunity to get an update from Reggie Nicolay (@ReggieRPR) regarding the progress being made with regard to the National Association of Realtors’ new Realtors Property Resource (RPR) project We originally interviewed Reggie seven months ago; you can listen to that archived show here. And wow, has he been busy! For those [...]
Read more
