Kloutification of a Nation
Earlier this year, I wrote a blog post about how I earned $764.76 from a single Tweet.
I didn’t think that much about it. I just thought the company on the other side – Bank of America – was doing the smart and logical thing when it came to monitoring Social Media and protecting its corporate image.
Now, let’s fast forward almost exactly six months.
A few days ago, I stumbled across a blog post that said this:
Klout is a measure of one’s online influence measured by Twitter and Facebook interaction. Some companies (like Starbucks or Virgin America) have begun to use Klout to determine who should or shouldn’t be getting special perks at their establishment (like a room upgrade a hotel for instance). Today Disney has entered the fray with a deal combining Walt Disney Animation Studios next feature film Tangled with Klout to provide perks for those with the most influence.
Do you see what’s happening here?
Social Media is starting to matter.
In tangible, street level, impact-you-financially kinds of ways.
Sure, getting a free Venti Bold, a better hotel room or an upgrade on Richard Branson’s airline may not seem like much, but this – I assure you – is just the tip of the iceberg.
Shift: In Process
Disney’s announcement was yet another micro-step forward in terms of Social Media becoming that “greatest shift since the Industrial Evolution” that so many believe is well underway.
What happens when this trend reaches critical mass?
Can you imagine if EVERY product or service you purchase starts being priced up or down depending on your “Social Influence?”
This is about to get interesting.
Let the non-believers continue not to believe.
In the meantime, I’ll be chilling up in my deluxe suite, pounding another Starbucks and watching a free movie…