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I recently attended Inman News’ (@InmanNews) Real Estate Connect New York.

As I noted in a blog post that I wrote about that excellent event, an emerging technology that many felt was the highlight of the show was something called “Qwiki” (@Qwiki).

Qwiki = A Million Words?

Let me start by saying this: if it is true that a picture is worth a thousand words, then a Qwiki must be worth a million. Watch this quick demo and I think you’ll see this immediately: Good Morning, Doug

Qwiki CEO Doug Imbruce (@DougImbruce) says this:

In the future, information becomes an “experience that you watch.”

And that is EXACTLY what Qwiki does: it turns what is often static and uninteresting information into an entertain-ducational experience (sorry if that’s not a word)…that you watch.

Problem = Information Overload

The problem that Qwiki was created to solve is one to which we can all relate: information overload.

Qwiki solves this problem by using some insanely complex algorithm to pull together content and then present it to you in a manner that is totally unique, original and cool. As Mashable said it:

Qwiki aims to reinvent the way people experience information by providing interactive video presentations that are weaved together in near real-time from multiple data sources.

Here is a presentation given by go-founders Imbruce and Louis Monier, Qwiki’s CTO, at TechCrunch (Qwiki took top prize at TechCrunch Disrupt last summer).

Applications to Real Estate?

OK, so what does this have to do with real estate? Only time will tell.

Like any emerging technology, Qwiki will undoubtedly morph and shift and evolve and probably take on all kinds of new features and aspects as users provide valuable feedback and suggestions.

Having said that, here are my half-baked/off-the-cuff ideas as to how Qwiki might be leveraged in real estate (and I DO realize that some of these applications are probably FAR off, but these fit into the conceptual context of Qwiki quite well, in my opinion):

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  As a professional resume about you/your team/your brokerage/your brand
• As a summary of your stellar Social Media credentials
• As a CMA
• As a listing presentation
• As a buyer presentation
• As a “community overview” summary
• As a “subdivision overview” summary
• As a training and education tool

By all means, if you have ideas as to how Qwiki might be used in real estate, please leave  your suggestion(s) in a comment below this post.

In summary, I believe Qwiki is going to be a large-scale success. That they just raised $8 million in their first round of venture funding two days ago would seem that suggest that others agree.

Also, if you want an invitation to Qwiki Alpha, just let me know! I have some number of invitations left to give out, and I’d be happy to share them with anyone who has a sincere interest in learning more about Qwiki (just DM me on Twitter at @ProfessionalOne).