Likeification of a Nation?
Last night, Matthew Shadbolt (@Corcoran_Group) of the Corcoran Group wrote a Tweet caught my attention.
The totality of the resulting exchange that we had was as follows:
I happen to think that Matthew is on to something.
Like it or Not, Here Comes “Like”
I agree with him and I can see the day in the very near future when we’ll be able to “Facebook Like” just about anything, anywhere, at any time in a variety of different ways.
TV shows, commercials, movies, dinner entrees, wait staff, articles of clothing in a department store, cars, etc. The list is truly infinite.
Really ANYTHING in which a person would logically express a potentially positive or negative opinion.
Imagine if EVERYTHING had a code (QR, barcode, whatever) at which you could point your iPhone or Droid and press a choice within a Facebook app (ala Google Goggles) that said “Like This.”
And instantly, another “Like” is tallied for that thing, whatever it might be.
What are the implications for real estate?
Can you imagine if individual listings in the MLS showed the number of “Likes” from Realtors and from people who had looked at the home?
Your Clients + the Like Button
Or if your clients could “Like” every interaction they had with you?
Every listing you sent them?
Every email you traded?
Every digitally-based exchange that EVER happened between you and them?
I know that “Agent Ratings” is a hot topic in real estate these days (and rightfully so), but “Facebook Liking” is more basic, more fundamental and just flat out EASIER than filling out an online form to rate someone. And if you’re into Facebook (500M and growing, hello!), the act of “Liking” becomes second nature very quickly, doesn’t it?
So, if we fast forward a little bit, how many of us are going to just go look for the “most-Liked” restaurant, the “most-Liked movie, the “most-Liked” house…and the “most-Liked” Realtor?
What do YOU think?
Comments feed
Great post as usual. I think to some extent this already happens. People see how many stars a movie has been rated before deciding to see it, or how many people have read a particular book before buying, and customer ratings for that new grill. It’s all about the number of times someone has ‘liked’ it. There is so much truth to this post, that at some point it will be more of just a click of a button than filling out a form. This will require businesses to stay on top of their game, because now more than ever, “the customer is always right”.
I like it. I guess I’ll have to great a new FB list – Friends Who Tell The Truth? Cheers.
Ken Brand´s last [type] ..Why Blogging Is Like Owning A SUN For Some And A Time-Suck-Vortex For Others
It seems redundant to say “I Like this Post” but I’ll say it anyway…”I like this post.” Nice job Michael. Sadly, the problem I see with the ease of this “Likeification Sensation” is what are people’s standards to choose a “like”? The bar isn’t exactly high when you just push a button. The drive-thru at McDonald’s makes it easier to order food but it never leaves you saying to yourself, “That was tremendous service.”
Do you think Facebook (or anyone else) will ever come out with a “dislike” option? I know people have joked about it and maybe it’s too mean-spirited” but if this Likeififxation continues, by default, if you don’t get a like, you actually got a dislike. It’s almost harder to not choose to Like something or someone.
And then maybe we’ll get LIKE buttons or Super LIKE buttons or even “Love” buttons to show our “amplitude of likeness.”
I also think the people receiving the “like” rating will begin to diminish in their values. Don’t get me wrong, it’s tremendous to receive a lot of “likes” on my blog posts or Facebook status updates or even see the RT@SeanCarp on my tweets but there is nothing better to me than when I get a phone call, hand written note or personal email from someone thanking me for a job well done. Going that “extra mile” to let someone know you “like” what they did for you…that’s what it is all about for me.
Sean Carpenter´s last [type] ..What Could You Do with 46-000 More Clients
Facebook are putting a a lot of effort behind their likes button, I think they announced that they are planning to build a semantic web and they think their likes button will play a big part in that. I believe that they going to use their huge member base to spider the web for them and then use the likes button to connect ever page their liked back to Facebook. I know its a lot more complicated then this but I think this is the basic idea. It’s a really smart idea but do you think they can pull it off.
Neil´s last [type] ..Motorola MC9090
I think you’re going to need an agent (I’m not talking real estate). If you developed this idea you wouldn’t ever have to “show” another house again.
That being said, I fear it’s intellectually retarding to just press the like button. Then again I appreciate it because at least it’s some kind of positive response.A social media dilemma.
The Mayor´s last [type] ..Ten Months Into Austin
I used to be easier with my “Likes”. Thought is was nice to be polite. Now just as I am with who I friend, follow and encircle I don’t click to easily.