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I spoke at RETechSouth (#RETSO) – a real estate technology conference held annually in Atlanta – a few days ago.

The topic I spoke about was “Twitter Strategies for the Tech Savvy Real Estate Broker.”

And I had an amazing time. If I can only attend one conference every year, it will be RETechSouth. It was just a special combination of size, location and vibe.

Thank you, Brad Nix (@bnix) and Mike Pennington (@MikePennington) for organizing such a stellar event. And thank you, Jeff Turner (@respres) for being such a dynamite host!

Purposes of Post

The purposes of this post are threefold, as follows:

1. To give you a quick overview of my #RETSO observations (see video below);
2. To share with you all of the “resource/reference materials” I used to prepare for my talk (see next section), and
3. To share with you my Prezi presentation (see embedded Prezi below)

Top 10 #RETSO Takeaways

Blogs & Other Web References

Here is a list of those additional references, along with a quick comment about why I’ve included them with regard to my #RETSO talk:

• Twitter is Stupid, Please Help Me | A great post by Chris Smith (@techsavvyagent) of TechSavvyAgent.com regarding the importance of being intentional with regard to your approach to Twitter.
• The New Rules of Content Curation and Creation | Social Media uberstar Nicole Nicolay (@nik_nik) of AgentEvolution.com and MyTechOpinion.com drops knowledge on content curation.
• Social Media Blueprint for Brokers | A “101″ level/intro post designed to help brokers start moving in the direction of creating a Social Media strategy for their brokerage.
• Interview with TechSavvyAgent | From a Social Media perspective, and from an overall perspective, this post packs more value than any other we’ve ever written. And it’s our most read post of all time, because Chris Smith shares so much good information it’s hard to believe. Read and learn.
• What Becomes of the Broken Hearted | This post is primarily about a certain group of old-school real estate trainers, but “real life ROI” examples are provided which may be of interest.
• If You’re Only Going to Do One Thing in Social Media | This one is designed to address the issue of which form of Social Media – Twitter vs Facebook vs YouTube vs LinkedIn – is optimal for you.
• Corcoran Group’s Top 10 Social Media Tips | The Corcoran Group is NYC’s number 1 residential real estate brokerage, and they have an amazing Social Media presence (namely a Facebook page and a YouTube channel that are excellent examples of “going outside the real estate vertical”). These are solid models for brokers to emulate.
• Social Media Case Study: BofA | Listening is crucial in Social Media. This post details a textbook case of a company leveraging Social Media to diffuse problems and turn vocal critics into raving fans.
• Likeification of a Nation | With one-in-four US page views happening on Facebook, and with Facebook now the most visited website in America, having a presence there is crucial. What are the implications?
• Why Your Sphere of Influence Real Estate Business Sucks | Real estate trainer Darin Persinger (@darinpersinger) of ProductivityJunkies.com keeps it real by explaining why old school methods of lead generation are going the way of the brontosaurus. This is great information for a broker to pass along to his or her agents.
• Thompson’s Top 10 Takeaways | Jay Thompson has built his successful brokerage using his award-winning blog as the hub. Learn more about his strategy and his success in this post.
• Aggregate, Filter, Rinse and Repeat | This is a blueprint for content creation, courtesy of Chris Smith (@techsavvyagent) of TechSavvyAgent.com. Smith explains how easy it is for anyone to curate quality content.
• From 0 to 13,000+ Facebook Fans | Ricardo Bueno (@Ribeezie) interviews Dale Chumbley (@DaleChumbley) about the methods Dale used to create what was arguably the most talked-about Social Media success story of 2010.
• Facebook Photo Album | It’s not what you say about yourself; it’s what others say about you. As one example of the ROI of Social Media, here are some of the positive things others have said about us that have helped us promote our brand.
• Single Biggest Social Media Tip for Brokers | I asked my Facebook friends for the “single biggest Social Media tip they’d give a real estate broker.” Here’s what they said. I used this as an example of “Social being the new search.”
• Think Before You Tweet | This post covers basic Twitter strategies regarding etiquette and protocols.
• Kloutification of a Nation | This covers the coming trend of “Social Scoring” and how companies are increasingly analyzing a person’s “Social Power” to make decisions regarding pricing and preference.
• Chris Brogan, You are a Genius | Social Media superstar Chris Brogan (@ChrisBrogan) lays out his game plan for a real estate professional to leverage Social Media effectively. Many of his points are applicable to brokers.
• 12 Things to Do in ’11 | This is an overview of things a broker might advise his or her agents to do to move more in the direction of technology and Social Media.
• Chrysler Twitter Account Fires F-Bomb Tweet by Accident | Huffington Post reports on a major faux pas created by the Social Media firm that Tweeted for Chrysler. The story was also picked up by – gulp – Mashable. A great example of why we need to think before we Tweet AND have a solid Social Media policy in place.
• Social Media Policy Examples | This is a veritable treasure trove of Social Media policy examples.
• Seven Things I Learned at RETechSouth | Rob Hahn beat me to the punch and wrote the recap I cannot outdo. So, I’ll link you to his!

Presentation

Here is the Prezi I used during my talk (and special thanks to Matthew Shadbolt (@Corcoran_Group), Jay Thompson (@phxREguy) and Darin Persinger (@DarinPersinger) for the videos they provided that I embedded in the Prezi):