Is There ROI in Social Media? Stefan Swanepoel Responds
June is “Social Media ROI” month at P1Fran.com.
Today, we’ll hear from one of real estate’s leading authors, commentators, educators and speakers, Stefan Swanepoel (@Swanepoel).
Stefan is the New York Times best-selling author of “Surviving Your Serengeti: 7 Skills to Master Business & Life,” and 19 other books, including the “Social Media Report.”
Swanepoel is also the Chairman/CEO of RealSure, Inc., a management consulting practice, research firm and publisher of the annual Swanepoel “Trends Report.” He is the founder of Real Estate Wiki, the largest, free online encyclopedia for the real estate industry.
Here are Stefan’s thoughts on the ROI of Social Media…and what those results are contingent upon….
PRIOR: Liz Landry (@Liz_Landry) | PRIOR: Debra Trappen (@Debra11)
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Of course there’s ROI in social media. The key is to pick a medium you’re comfortable with, interact with the folks in that realm, and be consistent.