About Us…

The Professional One Branding Concept

Professional One was created to be the real estate’s first true professional services firm, akin to a top-tier accounting or law firm.

The company is driven by a set of clearly articulated Mission Statements and Core Values.

The primary tenets of the branding concept are as follows:

Michael McClure, President & CEO

Michael McClure is the founder, President and CEO of Professional One Real Estate and Professional One Franchising, LLC.


He was named one of Inman’s “50 Most Influential Online” and one of Proxio.com’s “25 Most Connected” in 2009.  His extensive Social Media credentials may be viewed here.

Michael co-founded and co-authors the blog P1Fran.com, and he co-founded and co-hosts the talk radio show BlogTalkRadio.com/RaiseTheBar, both of which focus primarily on the issue of “raising the bar” of professionalism in the real estate industry.

He is a CPA, and worked at the international accounting firm Price Waterhouse for 10 years before entering real estate. Michael attended Michigan State University, where he received a degree in Accounting.

He is also a graduate of the Second City School of Improvisation and is a former stand-up comedian.

Michael lives and works in Plymouth, MI, a suburb of Detroit located 20 miles east of Ann Arbor. He attends NorthRidge Church, also located in Plymouth, MI.

Contact Michael at MMcClure@P1Fran.com or at (734) 926-9050.

Key quote:

“The real estate industry is broken on many levels. The public deserves more from the industry, and so do the good, honest hardworking agents and brokers who are forced to do everything uphill and against the wind because of the low barrier to entry and the low level of professionalism that exists in real estate today. We’ve created the industry’s first legitimate barrier to entry, and we’re doing our best to lead by example and provide an alternative to anyone driven first and foremost by the desire to provide or receive truly professional, ethical real estate representation. To say it a little differently, historically, the real estate industry has always inherently chosen quantity over quality. We’re exactly opposite of that: in any decision that involves quantity vs quality, we choose quality.”

Todd Waller, VP of Operations

Todd Waller is Vice President of Operations.


He co-founded and co-authors the blog P1Fran.com, and he co-founded and co-hosts the talk radio show BlogTalkRadio.com/RaiseTheBar, both of which focus primarily on the issue of “raising the bar” of professionalism in the real estate industry.

Prior to joining Professional One, Todd founded and operated Big House Data, LLC, a real estate data analysis and solutions company that transformed MLS data into usable charts, tables and graphs for real estate agents in Southeast Michigan

He also co-founded Team 366, a high-producing, technology-leveraged, client-oriented real estate team based in Ann Arbor, MI. Todd also assisted in the creation and operations of theRockStarAgent.com, a real estate systems and training organization

He graduated from the University of Michigan with a degree in Political Science. Before entering the real estate industry, Todd worked in state politics. The last position he held in this capacity was Communications Analyst for the State of Michigan House of Representatives.

Todd lives in South Lyon, MI. He attends Grace Chapel Church located in Farmington Hills, MI.

Contact Todd at TWaller@P1Fran.com or (734) 564-7465.

Key quote:

“I believe we are uniquely positioned to lead the charge on reclaiming professionalism in real estate.  Consumers have voiced their concerns about real estate and shown that, time and again, professionalism, honor, trust and integrity are key points in selecting whom they work with in the process of buying and selling real estate. We see a tremendous opportunity to fill a rather substantial void that we see in the spectrum of brand concepts within the real estate industry. We think the public – as well as the true professionals in real estate – are looking for a brand that is legitimately based on professionalism, excellence and integrity as the highest ideals and motivators.”

Bernard Wisner, National Director of Franchise Sales

Bernie Wisner is the National Director of Franchise Sales.


Prior to joining Professional One, Bernie functioned as a Senior Director of Business Development at real estate’s largest franchising conglomerate, Cendant Corporation (now Realogy). While working in this capacity, Bernie:

  • Directed and managed the franchise sales and M&A efforts for the largest revenue producing territory in the Century 21 network
  • Met or exceeded franchise sales quotas every year
  • Was appointed a President’s Club Member 1999-2002
  • Initiated and successfully completed the largest external acquisition in the Great Lakes Region

Bernie attended Michigan State University and obtained a degree in General Business Administration. He obtained an MBA from Cleary University.

Bernie lives in Ann Arbor.

Contact Bernie at BWisner@P1Fran.com or (734) 395-0397.

Key quotes:

“When I left real estate franchise sales several years ago, I told myself and others that I would never return to the industry. It’s old, it’s staid, it’s mature and I really believed that all the good ideas had already been conceived and brought to market. And then I stumbled upon Professional One, and my eyes were opened and my perspective was immediately adjusted. The Professional One concept is completely original, the ideas are perfect for what’s happening right now, and the timing for this is absolutely divine.”

“The big, established brands are in decline, and Professional One’s “high-character/low-overhead/ultra-professional” brokerage model is precisely what the public wants in today’s ethically-challenged environment, and exactly what the industry itself needs to survive. The Professional One concept is so revolutionary that I truly believe it will sell itself, and it will sell itself to exactly the people that we want: the smartest people who understand exactly where the industry is, and exactly where it is going. Away from fat, bloated operations populated by people who should not be in the business, and toward smart, lean, tech-savvy operations populated with legitimate professionals with real integrity. I have extremely high expectations for the ultimate success of this franchise model. I’ve sold franchises successfully in a number of different industries, and I’ve never seen a franchise so perfectly poised to capture legitimate market share quickly. ”

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