Professional One Franchising

Hello? Is this thing on? Any brokers here? Where are the brokers in the social media space across the internet? Real estate agents have been on this bandwagon for a few years now: Facebook, Twitter, Flickr, YouTube… And a few brokers, to their credit, have jumped into the social media space. They are the forward [...]

Seriously, you don’t want to read this post. Your marketing is just fine. You keep knocking on doors, cold calling, sending out postcards with recipes and football schedules. You’ll do just fine in real estate. After all, what’s worked for real estate marketing in the past will continue to work, albeit at a progressively lower [...]

With the end of 2009 and the beginning of 2010, it’s hard not to think of the past year and dreams for the new year.  Personally, 2009 was a challenging year.  It was filled with some major triumphs and an awful lot of work. Whoever said, or believes, that success should come easily, does not [...]

Does this feel like your current broker’s attitude toward technology in real estate? “…internet was sent by my staff at 10 o’clock…” Ok, so Senator Steven’s example maybe a little extreme.  After all, presumably you are reading this post off our blog, or [gasp!] you are reading this from your favorite RSS feed reader.  One [...]

Professional One Franchising, LLC President & CEO Michael McClure yesterday was named by Inman News as one of “Real Estate’s 50 Most Influential Online” for 2009. Inman is the leading source of independent real estate news, information, research, opinion & commentary for industry professionals and consumers alike, and the most widely read real-estate-specific news portal. [...]

At the end of the day, the real estate consumer drives the real estate industry.  I realize this comes as no surprise to the readers of this blog, but let’s put the facts out on the table for all to see.  Ken Brand, over at AgentGenius.com, had a great post about the image issue that [...]