Professionalism

Want Professionalism? Raise the Bar!

want-professionalism-raise-the-bar

As I noted in an earlier blog post, the image of the real estate industry is not stellar. I believe that there are many reasons for this. But I believe that there is one OVERWHELMING reason, and here it is: it’s just too easy to get a real estate license.* For me, this is – [...]

Read more

Quick Survey on Professionalism

quick-survey-on-professionalism

As anyone reasonably familiar with this blog will know, our number one passion, our number one motivation and our primary reason for existing – our “big why” – is raising the bar (“RTB“) of professionalism in real estate. All Seem to Agree: RTB! We’ve spent a lot of time, effort and resources asking questions and [...]

Read more

Game Seven Intensity

game-seven-intensity

If you’re a sports fan – particularly a basketball, baseball or hockey fan – then you probably love “game sevens” in the playoffs. There’s just something about watching two teams – who have invested so much effort and yet have not separated themselves from one another after six games – lay it all on the [...]

Read more

How to Fix…Gap…66…

how-to-fixgap66

I was reviewing the National Association of Realtors’ 2010 “Profile of Home Buyers and Sellers” the other day, and I stumbled across something that has me a bit perplexed. NAR does a great job of compiling this kind of information, and it’s always good to digest the data and try to learn what we can [...]

Read more

Professional One Named in Trends Report

professional-one-named-in-trends-report

Professional One Real Estate was named one of the “most creative approaches launched during the last decade” in the 2011 Swaneopoel Trends Report. No matter how many times I read that, I still can’t quite believe it. Did you ever wish for something REALLY specific, and then actually have it come true? That’s what just [...]

Read more

Communication Breakdown

communication-breakdown

I believe that effective communication is crucial. In fact, it’s so important, that, in my 20 years of experience as an agent and broker, I’d say that at least 80% of the “problems” that happen in real estate transactions can all be traced back to the issue of communicating effectively. I like the way Led [...]

Read more

An Open Letter to Larry & Sergey | Google Real Estate 1.0

an-open-letter-to-larry-sergey-google-real-estate-1-0

WANTED: WHITE KNIGHT to save troubled industry. Must be well respected, moderately financed and have squeaky-clean image. Experience with computers, technology and real estate a plus. MBA and 5+ years in corporate IT environment preferred. Serious inquiries only. Send resume to Candidates@SaveRealEstate.com. Здравствуйте, Сергей! My girlfriend graduated from the same college as your dad – [...]

Read more

The Cutting Room Floor

the-cutting-room-floor

I’ve been involved in a lot of conversations recently about “what makes a good blog.” Many of these conversations have been driven by Chris Nichols (@UtahREpro) and Benjamin Bach (@BenjaminBach), two people who happen to share my passion for blogs and blogging. Blogversation Chris, Ben and I have talked about a lot of things – [...]

Read more

Top 10 for 2010

top-10-for-2010

THANK YOU! Before I get to the point of this post, we just want to say “THANK YOU” for your readership and your support of this blog. Much like the proverbial tree that falls in the forest, if a blog post is written and no one reads it, for all intents and purposes, it never [...]

Read more

Brand Irrelevancy Lemonade

brand-irrelevancy-lemonade

We’ve written a LOT about the issue of branding in real estate. In fact, two of our most widely read posts – The Brand Illusion and The Brand Illusion Part 2 – are about this very issue. On July 29, 2010, we published a video about real estate branding. This is the video that appears [...]

Read more