Professional One Franchising

Some Background… Part of my work history includes managing multiple campaigns for state representative here in southeastern Michigan.  As such, I’ve never really been able to shake the draw of the political arena.  In fact, 2010 may be the first time in my voting history that I did not tune in to a gubernatorial primary [...]

I’ve written a few blog posts that reference this amazing book “Start With Why.” …this book has affected my thinking on a variety of levels. …and it tied up a number of loose ends and put a nice red bow on top of this box of stuff I’ll call “reasons why the real estate industry [...]

Recently, I received an email from a nationally known real estate educator. They were preparing to teach at a multi-day conference at one of the big 5 brands on the topic of Social Media, and they asked me if I’d mind contributing something to their presentation. They asked about the things that we’ve accomplished using [...]

Why? Why do you work in real estate? Why do you provide the level of service that you provide? What attracted you to where you work? What is the “why” that drives your company? What is the “why” that drives YOU? “Why” Drives EVERYTHING We spend a lot of time asking ourselves “why?” And why [...]

I’m one day home from Inman Connect San Francisco. It was an amazing experience, and I wanted to document a few random thoughts and observations before the memories fade. Here they are, in no particular order: Intuitively, I already knew this, but living it was the proof: Social Media works…period. I met a number of [...]

Seriously, you don’t want to read this post.  Your marketing is just fine.  You keep knocking on doors, cold calling, sending out postcards with recipes and football schedules.  You’ll do just fine in real estate.  After all, what’s worked for real estate marketing in the past will continue to work, albeit at a progressively lower [...]

Yesterday – against all forms of better judgment – I went to the Apple Store at 12 Oaks Mall in Novi, MI. It was a complete zoo scene, as it so often is at any Apple Store (do they even waste time with economic forecasting at Apple?). I was actually at the store to buy [...]

People talk a lot about the ROI of Social Media. Erik Qualman (@equalman) – who wrote “Socialnomics,” the definitive book on Social Media, and who created the most-watched videos on the topic – calls Social Media the “greatest cultural shift since the Industrial Revolution.” Others consider it a complete waste of time. We can only [...]

Google yourself. Literally. Type your name into a Google search box and see what you find. Better yet, type your name and your industry name (e.g., “Lisa Smith Real Estate”). If I were a member of the public, and a friend said, “I have a Realtor you should use the next time you buy or [...]