Professional One Franchising

My addiction is Twitter is well documented. But today (of all days, TODAY, my two year Twitter anniversary) I must come clean and admit that I am cheating on Twitter. With whom am I cheating on Twitter? Facebook. Yep, Facebook, Twitter’s older (and increasingly hotter) sister. I have a full-blown blog in the works detailing [...]

WANTED: WHITE KNIGHT to save troubled industry. Must be well respected, moderately financed and have squeaky-clean image. Experience with computers, technology and real estate a plus. MBA and 5+ years in corporate IT environment preferred. Serious inquiries only. Send resume to Candidates@SaveRealEstate.com. Здравствуйте, Сергей! My girlfriend graduated from the same college as your dad – [...]

My good friend and noted real estate coach and trainer Darin Persinger (@DarinPersinger) of ProductivityJunkes.com asked me to give my input on a little project he’s putting together to help agents continue on their quest for greater productivity in the coming year. Grossly condensing this, Darin asked me to provide a list of the 12 [...]

The year was 1990. The music scene was decidedly late-80′s. That is, it sucked. Like a Dyson How badly? Debbie Gibson bad. Richard Marx bad. New Kids on the Block comically bad. Post-Laker-girl/pre-American-Idol Paul Abdul bad. And Milli-freaking-Vanilli “we’re-winning-a-Grammy-while-lip-syncing” bad. Yeah, THAT bad. And then, from nowhere, a new sound exploded on the scene. And [...]

We’ve written a LOT about the issue of branding in real estate. In fact, two of our most widely read posts – The Brand Illusion and The Brand Illusion Part 2 – are about this very issue. On July 29, 2010, we published a video about real estate branding. This is the video that appears [...]

So I just returned from my first foray into the world of NAR (National Association of Realtors) conventions. This one – cleverly called “NARdiGras” – was held in New Orleans. And I was there because I was invited to speak…but that’s a topic for another post. The purpose of this post is simply to share [...]

On November 9, 2010, we had the privilege and pleasure of interviewing Krisstina Wise (@KrisstinaWise) of The GoodLife Team (@GoodLifeTeam) on our #RTB on the Radio show (you can listen to the full archived show here). Krisstina is the mastermind behind and the founder of The GoodLife Team, a  boutique brokerage located in Austin Texas [...]

I have a simple question for my brothers and sisters in the real estate industry who, like me, own or manage a brokerage: Who is your client? Is it the person buying or selling a home through one of your agents? Or is it the agent who works in your office? You Must Choose Here’s [...]

I’ve written a lot about the future of the real estate industry, particularly as it relates to branding and the things that I believe the successful brokerages of the future will be based upon and driven by. What I find interesting and encouraging is that I keep running into other brands who *seem* to see [...]