Professional One Franchising

THANK YOU! Before I get to the point of this post, we just want to say “THANK YOU” for your readership and your support of this blog. Much like the proverbial tree that falls in the forest, if a blog post is written and no one reads it, for all intents and purposes, it never [...]

The year was 1990. The music scene was decidedly late-80′s. That is, it sucked. Like a Dyson How badly? Debbie Gibson bad. Richard Marx bad. New Kids on the Block comically bad. Post-Laker-girl/pre-American-Idol Paul Abdul bad. And Milli-freaking-Vanilli “we’re-winning-a-Grammy-while-lip-syncing” bad. Yeah, THAT bad. And then, from nowhere, a new sound exploded on the scene. And [...]

We’ve written a LOT about the issue of branding in real estate. In fact, two of our most widely read posts – The Brand Illusion and The Brand Illusion Part 2 – are about this very issue. On July 29, 2010, we published a video about real estate branding. This is the video that appears [...]

So I just returned from my first foray into the world of NAR (National Association of Realtors) conventions. This one – cleverly called “NARdiGras” – was held in New Orleans. And I was there because I was invited to speak…but that’s a topic for another post. The purpose of this post is simply to share [...]

On November 9, 2010, we had the privilege and pleasure of interviewing Krisstina Wise (@KrisstinaWise) of The GoodLife Team (@GoodLifeTeam) on our #RTB on the Radio show (you can listen to the full archived show here). Krisstina is the mastermind behind and the founder of The GoodLife Team, a  boutique brokerage located in Austin Texas [...]

I have a simple question for my brothers and sisters in the real estate industry who, like me, own or manage a brokerage: Who is your client? Is it the person buying or selling a home through one of your agents? Or is it the agent who works in your office? You Must Choose Here’s [...]

I’m preparing to speak at the NAR Convention in New Orleans – “NARdigras” – exactly 15 days from today. At the Convention, I’ll be participating in a debate about the economic viability of the traditional real estate brokerage model. One of the key points I hope to make in that debate is that the future [...]

We don’t need no brick & mortar… Pink Floyd is one of my favorite bands. And one of my favorite Pink Floyd songs is “The Wall.” Everyone knows the song, right? It’s about how we as people construct walls… The real estate industry is going through the exact opposite process. In real estate, the wall [...]

I am woefully, hopelessly and – sigh – permanently addicted to the book authored by Simon Sinek called “Start With Why.” If you read this blog, you already knew that. This is at least the fourth (I can’t even keep track!) blog post I’ve written that has been inspired by that book. Today, I want [...]