Professional One Franchising

Recently, I received an email from a nationally known real estate educator. They were preparing to teach at a multi-day conference at one of the big 5 brands on the topic of Social Media, and they asked me if I’d mind contributing something to their presentation. They asked about the things that we’ve accomplished using [...]

Why? Why do you work in real estate? Why do you provide the level of service that you provide? What attracted you to where you work? What is the “why” that drives your company? What is the “why” that drives YOU? “Why” Drives EVERYTHING We spend a lot of time asking ourselves “why?” And why [...]

At #ICSF (Inman Connect San Francisco), held July 13-15, 2010, Sherry Chris, the CEO of Better Homes and Gardens Real Estate, presented a list of 24 brokerages she termed “Beta Brokerages,” or the next generation of innovative real estate brokerages. Professional One was selected as one of these “next gen” brokerages. Chris stated the following: [...]

I’m one day home from Inman Connect San Francisco. It was an amazing experience, and I wanted to document a few random thoughts and observations before the memories fade. Here they are, in no particular order: Intuitively, I already knew this, but living it was the proof: Social Media works…period. I met a number of [...]

I’ve spent more than 15 years studying most of the major real estate franchises. I’ve worked at a few of the biggest brands on the planet as an agent. I’ve looked under the hood and kicked the tires of many a real estate brand. In fact, I nearly purchased a franchise of three of these [...]

NOTE | This post was written by Marc Davison of 1000Watt Consulting and published in August of 2005. It was re-published with permission. PREFACE | This post includes many great suggestions and common-sense, “Business 101″ financial recommendations that are still as relevant in April of 2010 as it did when it was originally published nearly [...]

Sometime in September of 2009, before I ever saw or heard of the #RTB hashtag on Twitter, I had a lengthy Twitter exchange with Stefan Swanepoel (@Swanepoel). We were talking about the need for an increase in the level of professionalism in real estate. Here’s my best recollection of the conclusion of our dialogue: Swanepoel: “I [...]

Jay Thompson (@phxREguy) wrote yet another sensational blog post recently. This one is entitled “Does the Real Estate Brokerage Matter to the Home Buyer/Seller?” As of this moment, there are 211 – 211! – comments following that post. Amazing! If you haven’t already read Jay’s post and all the comments that follow, please do so. [...]

Over at toddwaller.com, I started a “Where’s Waller?” section to simply have a little fun and tinker with my personal blog.  This “Where’s Waller?” has been cross posted there and here, ’cause I thought you all might be curious!