TweetShareEmail TweetShareEmailWe’ve written a LOT about the issue of branding in real estate. In fact, two of our most widely read posts – The Brand Illusion and The Brand Illusion Part 2 – are about this very issue. On July 29, 2010, we published a video about real estate branding. This is the video that [...]

TweetShareEmail TweetShareEmailSo I just returned from my first foray into the world of NAR (National Association of Realtors) conventions. This one – cleverly called “NARdiGras” – was held in New Orleans. And I was there because I was invited to speak…but that’s a topic for another post. The purpose of this post is simply to [...]

TweetShareEmail TweetShareEmailOn November 9, 2010, we had the privilege and pleasure of interviewing Krisstina Wise (@KrisstinaWise) of The GoodLife Team (@GoodLifeTeam) on our #RTB on the Radio show (you can listen to the full archived show here). Krisstina is the mastermind behind and the founder of The GoodLife Team, a  boutique brokerage located in Austin [...]

TweetShareEmail TweetShareEmailI have a simple question for my brothers and sisters in the real estate industry who, like me, own or manage a brokerage: Who is your client? Is it the person buying or selling a home through one of your agents? Or is it the agent who works in your office? You Must Choose [...]