Professional One Franchising

The year was 1990. The music scene was decidedly late-80′s. That is, it sucked. Like a Dyson How badly? Debbie Gibson bad. Richard Marx bad. New Kids on the Block comically bad. Post-Laker-girl/pre-American-Idol Paul Abdul bad. And Milli-freaking-Vanilli “we’re-winning-a-Grammy-while-lip-syncing” bad. Yeah, THAT bad. And then, from nowhere, a new sound exploded on the scene. And [...]

We’ve written a LOT about the issue of branding in real estate. In fact, two of our most widely read posts – The Brand Illusion and The Brand Illusion Part 2 – are about this very issue. On July 29, 2010, we published a video about real estate branding. This is the video that appears [...]

About a month ago, I received a small package in the mail. It was sent from BMW of North America. I had no idea what they would be sending me, or why, but I hurriedly opened the package. And it contained a pen. Quality, Reinforced A REALLY nice pen. Like, Mont Blanc nice. The one [...]

I have a simple question for my brothers and sisters in the real estate industry who, like me, own or manage a brokerage: Who is your client? Is it the person buying or selling a home through one of your agents? Or is it the agent who works in your office? You Must Choose Here’s [...]

I’ve written a lot about the future of the real estate industry, particularly as it relates to branding and the things that I believe the successful brokerages of the future will be based upon and driven by. What I find interesting and encouraging is that I keep running into other brands who *seem* to see [...]

I have purposely avoided writing this post for the better part of a year. But the issue just keeps coming up, and, after having this exchange for the fifth or sixth time with various colleagues on Twitter, I felt it was probably time to document the “missing out on Bill Gates” debate in a blog [...]

I’ve written a few blog posts that reference this amazing book “Start With Why.” …this book has affected my thinking on a variety of levels. …and it tied up a number of loose ends and put a nice red bow on top of this box of stuff I’ll call “reasons why the real estate industry [...]

Recently, I received an email from a nationally known real estate educator. They were preparing to teach at a multi-day conference at one of the big 5 brands on the topic of Social Media, and they asked me if I’d mind contributing something to their presentation. They asked about the things that we’ve accomplished using [...]

Why? Why do you work in real estate? Why do you provide the level of service that you provide? What attracted you to where you work? What is the “why” that drives your company? What is the “why” that drives YOU? “Why” Drives EVERYTHING We spend a lot of time asking ourselves “why?” And why [...]