Professional One Franchising

I’ve spent more than 15 years studying most of the major real estate franchises. I’ve worked at a few of the biggest brands on the planet as an agent. I’ve looked under the hood and kicked the tires of many a real estate brand. In fact, I nearly purchased a franchise of three of these [...]

A question we hear frequently from people who talk with us about our branding strategy is this: “You TALK about having a better, more professional caliber of Realtor, but can you really have agents that are any better than those found at other companies?” That is a great question; in fact, it may be the [...]

I had an exchange with Stefan Swanepoel on January 8, 2010 on Twitter. You are probably keenly aware of who Stefan is: the leading author, commentator, observer, speaker, trainer, etc. in real estate. When I think “real estate,” he’s the first guy I think of. Read more about him here. In any event, I sent [...]

Professional One Franchising, LLC President & CEO Michael McClure yesterday was named by Inman News as one of “Real Estate’s 50 Most Influential Online” for 2009. Inman is the leading source of independent real estate news, information, research, opinion & commentary for industry professionals and consumers alike, and the most widely read real-estate-specific news portal. [...]

Every company in my market has me on their recruiting list. I love reading the emails my competitors send out attempting to recruit agents. I got one a few days ago that I found extremely amusing. It was from a local Team Leader of one of the “top brands” in real estate, and it was [...]

I stumbled upon this post at Inman.com yesterday called “Video: the Real Game Changer” written by Bernice Ross. I would suggest you read it, as it makes great points about the value of video in real estate. Here are some of the key excerpts: If you had to select one tool for 2010 that would [...]

I’ve been involved in real estate for a long time. In a little more than a year, I’ll have been in this industry for nearly two decades. Before getting into real estate, I practiced as a CPA from 1983 until 1991. Because it was the first *real job* I ever had, I assumed all jobs [...]

Recently, I was asked by one of the leading authors in the real estate industry to document my thoughts regarding the future of real estate franchising. Here’s what I came up with: The Future of Real Estate Franchising Real estate finds itself at a crossroads. It is not much of an exaggeration to suggest that [...]