“Why” is Why Real Estate Brands Don’t Matter

why-is-why-real-estate-brands-dont-matter

I’ve written a few blog posts that reference this amazing book “Start With Why.” …this book has affected my thinking on a variety of levels. …and it tied up a number of loose ends and put a nice red bow on top of this box of stuff I’ll call “reasons why the real estate industry [...]

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When Swanepoel Talks…

when-swanepoel-talks

I had an exchange with Stefan Swanepoel on January 8, 2010 on Twitter. You are probably keenly aware of who Stefan is: the leading author, commentator, observer, speaker, trainer, etc. in real estate. When I think “real estate,” he’s the first guy I think of. Read more about him here. In any event, I sent [...]

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There’s a Message in This Bottle (Sendin’ Out an S.O.S….)

theres-a-message-in-this-bottle-sendin-out-an-s-o-s

Every company in my market has me on their recruiting list. I love reading the emails my competitors send out attempting to recruit agents. I got one a few days ago that I found extremely amusing. It was from a local Team Leader of one of the “top brands” in real estate, and it was [...]

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Video Killed the Real Estate Star

video-killed-the-real-estate-star

I stumbled upon this post at Inman.com yesterday called “Video: the Real Game Changer” written by Bernice Ross. I would suggest you read it, as it makes great points about the value of video in real estate. Here are some of the key excerpts: If you had to select one tool for 2010 that would [...]

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Toward REAL Professionalism…

toward-real-professionalism

I’ve been involved in real estate for a long time. In a little more than a year, I’ll have been in this industry for nearly two decades. Before getting into real estate, I practiced as a CPA from 1983 until 1991. Because it was the first *real job* I ever had, I assumed all jobs [...]

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Future of Real Estate Franchising

future-of-real-estate-franchising

Recently, I was asked by one of the leading authors in the real estate industry to document my thoughts regarding the future of real estate franchising. Here’s what I came up with: The Future of Real Estate Franchising Real estate finds itself at a crossroads. It is not much of an exaggeration to suggest that [...]

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