Franchisor | Professional One Franchising

P1 | Branding Differentiation

Posted on May 31, 2010 by Michael McClure and has 6 comments.

I’ve spent more than 15 years studying most of the major real estate franchises. I’ve worked at a few of the biggest brands on the planet as an agent. I’ve looked under the hood and kicked the tires of many a real estate brand. In fact, I nearly purchased a franchise of three of these [...]

Video Killed the Real Estate Star

Posted on December 14, 2009 by Michael McClure and has 13 comments.

I stumbled upon this post at Inman.com yesterday called “Video: the Real Game Changer” written by Bernice Ross. I would suggest you read it, as it makes great points about the value of video in real estate. Here are some of the key excerpts: If you had to select one tool for 2010 that would [...]