The Brand Illusion

Posted on February 16, 2010 by Michael McClure and has 21 comments.

I recently read with great interest the National Association of Realtors’ (NAR) “2009 Profile of Home Buyers and Sellers.” One thing that really stood out as I read the NAR Profile is that, when it comes to the factors people emphasize when selecting a Realtor, brand/company is not very important. Let me say that again: [...]

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