Em, Don’t Worry: Your Fan Base is Very, VERY Safe

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Last night, Eminem and Jay-Z played an historic rap show at Comerica Park in downtown Detroit. Based on that, I couldn’t think of a better time to throw my hat into the ring and drop some rhymes of my own. Yo. Word. One-two, one-two. Em and Jay inspired me, so I sat down, searched for [...]

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One…Million…DOLLARS!

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Recently, I received an email from a nationally known real estate educator. They were preparing to teach at a multi-day conference at one of the big 5 brands on the topic of Social Media, and they asked me if I’d mind contributing something to their presentation. They asked about the things that we’ve accomplished using [...]

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Inman News’ Agent Reboot | #AGENTRB

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As I wrote in a prior post, I recently had the honor and privilege of speaking at Inman Connect San Francisco (#ICSF). I now have another opportunity to speak, this time at something called “Agent Reboot,” which is a tour covering 12 cities that wraps up at the end of October (see photo below for [...]

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#RTB | Character-Driven Agents

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A question we hear frequently from people who talk with us about our branding strategy is this: “You TALK about having a better, more professional caliber of Realtor, but can you really have agents that are any better than those found at other companies?” That is a great question; in fact, it may be the [...]

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#RTB | The People Have Spoken!

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…but are we listening? The other day, I wrote a blog post called “When Swanepoel Talks.” That created a moderate level of conversation on Twitter and on Stefan Swanepeol’s Facebook page. In the aftermath of those things, Mike Bowler wrote a response in his blog called “Time for Change – Raise the Bar in Real [...]

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We Didn't Start the Fire…

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…or did we? This past Saturday morning, a very lively, completely spontaneous conversation started on Twitter. The topic: the level of professionalism in real estate. The conversation gained momentum and grew to encompass the individuals listed below…and then it shifted over to Facebook…and then it continued on Sunday back on Twitter…and then it spilled over [...]

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New Addition to Professional One

I’ll let Todd tell you himself… Apparently Todd now speaks of himself in the third person too! Here’s the press release concerning Todd’s addition to the Professional One Real Estate management team.

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