Professional One Franchising

I’ve already written about my fantastic experience at Brad Nix’s RETechSouth in Atlanta last week. As I said in my original post, #RETSO will become a fixture on my calendar for the remainder of my real estate career. I am writing this post to give separate recognition to and to highlight the selfless contributions of [...]

If you’ve read very much within this blog, you’ll know that I’m a huge Seth Godin fan.  If I could only follow or read one “Social Media/business guru/author” or whatever the heck Godin is, he is that guy. A lot of what we’re doing right now at Professional One is STRAIGHT OUT OF Godin’s playbook [...]

I LOVE reading real estate blogs. And I especially love reading the posts written by the people who I believe are shaping the future direction of the real estate industry. I’ve learned so much from some of the brightest minds in the game. How much? Several of the major components of our real estate franchise [...]

I’ve written a lot about the future of the real estate industry, particularly as it relates to branding and the things that I believe the successful brokerages of the future will be based upon and driven by. What I find interesting and encouraging is that I keep running into other brands who *seem* to see [...]

Yesterday, we had the good fortune to have the always interesting and entertaining Jay Thompson (@phxREguy) on our #RTB on the Radio show. As many of you will know, Jay is: The winner of Inman News‘ 2009 “Most Innovative Blog.” The founder, owner and broker of Thompson’s Realty based in Phoenix, AZ. A totally unique [...]

This morning, I read with great interest a post from one of our competitors called “What is Social Media Priority Number 1 for Real Estate Professionals?” Here’s the key quote from that post: That’s why I argue that if you’re only going to do one thing on social media, let it be LinkedIn. I think [...]

I am woefully, hopelessly and – sigh – permanently addicted to the book authored by Simon Sinek called “Start With Why.” If you read this blog, you already knew that. This is at least the fourth (I can’t even keep track!) blog post I’ve written that has been inspired by that book. Today, I want [...]

The issue of the “value of the brokerage/the brand” continues to rage across Social Media. I wrote a post called “The Brand Illusion.” Jay Thompson (@phxREguy) wrote a blog post called “Does the Real Estate Brokerage Matter to the Home Buyer/Seller?” Marc Davison (@1000WattMarc) wrote a blog post called “Can a Real Estate Brokerage Matter?” [...]

I recently read with great interest the National Association of Realtors’ (NAR) “2009 Profile of Home Buyers and Sellers.” One thing that really stood out as I read the NAR Profile is that, when it comes to the factors people emphasize when selecting a Realtor, brand/company is not very important. Let me say that again: [...]