Is There ROI in Social Media? Biggest Video Takeaways
As readers of this blog will know, in June we published over 30 posts that included embedded videos. All of those posts and all of those videos answered one simple question: Is there ROI in Social Media? Lots and Lots of Videos We realize that most people don’t have the time to watch all of [...]
Read moreTop Social Media Tip for Brokers
My addiction is Twitter is well documented. But today (of all days, TODAY, my two year Twitter anniversary) I must come clean and admit that I am cheating on Twitter. With whom am I cheating on Twitter? Facebook. Yep, Facebook, Twitter’s older (and increasingly hotter) sister. I have a full-blown blog in the works detailing [...]
Read moreProfessional One Named in Trends Report
Professional One Real Estate was named one of the “most creative approaches launched during the last decade” in the 2011 Swaneopoel Trends Report. No matter how many times I read that, I still can’t quite believe it. Did you ever wish for something REALLY specific, and then actually have it come true? That’s what just [...]
Read moreDecision Optimization
I often talk about how every big biz dev opportunity I have going on right now can be traced back to Social Media. And that is absolutely a fact, and why I consider my decision back on March 29, 2009 to take a deep dive into Social Media the best business decision I’ve ever made. [...]
Read moreCommunication Breakdown
I believe that effective communication is crucial. In fact, it’s so important, that, in my 20 years of experience as an agent and broker, I’d say that at least 80% of the “problems” that happen in real estate transactions can all be traced back to the issue of communicating effectively. I like the way Led [...]
Read moreAn Open Letter to Larry & Sergey | Google Real Estate 1.0
WANTED: WHITE KNIGHT to save troubled industry. Must be well respected, moderately financed and have squeaky-clean image. Experience with computers, technology and real estate a plus. MBA and 5+ years in corporate IT environment preferred. Serious inquiries only. Send resume to Candidates@SaveRealEstate.com. Здравствуйте, Сергей! My girlfriend graduated from the same college as your dad – [...]
Read moreMissing the Next Bill Gates…
I have purposely avoided writing this post for the better part of a year. But the issue just keeps coming up, and, after having this exchange for the fifth or sixth time with various colleagues on Twitter, I felt it was probably time to document the “missing out on Bill Gates” debate in a blog [...]
Read moreInterview with @TechSavvyAgent
The second season of #RTB on the Radio has now officially kicked off. And it kicked off with a bang. Our first guest of Season Two was Chris Smith – aka @TechSavvyAgent - the driving force behind and creator of TechSavvyAgent.com, Inman News’ 2010 Real Estate Blog of the Year. Chris dropped so much knowledge [...]
Read moreEm, Don’t Worry: Your Fan Base is Very, VERY Safe
Last night, Eminem and Jay-Z played an historic rap show at Comerica Park in downtown Detroit. Based on that, I couldn’t think of a better time to throw my hat into the ring and drop some rhymes of my own. Yo. Word. One-two, one-two. Em and Jay inspired me, so I sat down, searched for [...]
Read more“Why” is Why Real Estate Brands Don’t Matter
I’ve written a few blog posts that reference this amazing book “Start With Why.” …this book has affected my thinking on a variety of levels. …and it tied up a number of loose ends and put a nice red bow on top of this box of stuff I’ll call “reasons why the real estate industry [...]
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