Professional One Franchising

Why? Why do you work in real estate? Why do you provide the level of service that you provide? What attracted you to where you work? What is the “why” that drives your company? What is the “why” that drives YOU? “Why” Drives EVERYTHING We spend a lot of time asking ourselves “why?” And why [...]

At #ICSF (Inman Connect San Francisco), held July 13-15, 2010, Sherry Chris, the CEO of Better Homes and Gardens Real Estate, presented a list of 24 brokerages she termed “Beta Brokerages,” or the next generation of innovative real estate brokerages. Professional One was selected as one of these “next gen” brokerages. Chris stated the following: [...]

Seriously, you don’t want to read this post.  Your marketing is just fine.  You keep knocking on doors, cold calling, sending out postcards with recipes and football schedules.  You’ll do just fine in real estate.  After all, what’s worked for real estate marketing in the past will continue to work, albeit at a progressively lower [...]

Google yourself. Literally. Type your name into a Google search box and see what you find. Better yet, type your name and your industry name (e.g., “Lisa Smith Real Estate”). If I were a member of the public, and a friend said, “I have a Realtor you should use the next time you buy or [...]

You are free… You are free to work wherever you want, however you like, whenever you prefer. Seth Godin articulated this idea so well in his post entitled “Goodbye to the Office.” Here’s how he ended that post (emphasis added): If we were starting this whole office thing today, it’s inconceivable we’d pay the rent/time/commuting [...]

Learn From Galarraga How To Win At Life The amazing part of this picture is the smile on Armando’s face.  Yeah, it’s full of incredulity, but that there is a smile… …after he got ROBBED of what would have baseball’s 21st perfect game – with TWO OUTS IN THE NINTH INNING, for Pete’s sake – [...]

I’ve spent more than 15 years studying most of the major real estate franchises. I’ve worked at a few of the biggest brands on the planet as an agent. I’ve looked under the hood and kicked the tires of many a real estate brand. In fact, I nearly purchased a franchise of three of these [...]

As you can read here, NAR has identified 14 initiatives it considers “game changers.” Here’s a definition of Game Changer: “A person, an idea or an event that completely changes the way a situation develops.” When viewed through the lens of this definition, here is my quick take on these 14 initiatives: They are all [...]

At our office meetings (we don’t have “sales” meetings), we use words like “service,” “excellence,” “communication,” “under-promise” and “over-deliver.” We discuss topics like “managing expectations” and “providing value-added service” and “becoming the trusted expert.” We talk about challenges we’ve had with clients and situations…and we share what we’ve learned from those experiences with one another. [...]