Professional One Franchising

Why? Why do you work in real estate? Why do you provide the level of service that you provide? What attracted you to where you work? What is the “why” that drives your company? What is the “why” that drives YOU? “Why” Drives EVERYTHING We spend a lot of time asking ourselves “why?” And why [...]

Learn From Galarraga How To Win At Life The amazing part of this picture is the smile on Armando’s face.  Yeah, it’s full of incredulity, but that there is a smile… …after he got ROBBED of what would have baseball’s 21st perfect game – with TWO OUTS IN THE NINTH INNING, for Pete’s sake – [...]

At our office meetings (we don’t have “sales” meetings), we use words like “service,” “excellence,” “communication,” “under-promise” and “over-deliver.” We discuss topics like “managing expectations” and “providing value-added service” and “becoming the trusted expert.” We talk about challenges we’ve had with clients and situations…and we share what we’ve learned from those experiences with one another. [...]

Over the course of the 20 years I’ve been in real estate, and in particular in the 14 months I’ve been immersed in Twitter, I’ve heard Realtors say something over and over and over. And every time I hear this thing being said, it’s like fingernails on a chalkboard to me. Really? REALLY? Really… Every [...]

Sometime in September of 2009, before I ever saw or heard of the #RTB hashtag on Twitter, I had a lengthy Twitter exchange with Stefan Swanepoel (@Swanepoel). We were talking about the need for an increase in the level of professionalism in real estate. Here’s my best recollection of the conclusion of our dialogue: Swanepoel: “I [...]

PREFACE: Social Media superstar Chris Brogan (@ChrisBrogan) wrote a great book called “Trust Agents.” The main point Brogan makes is that Social Media can be used to create relationships, and that relationships can translate into business…and that all this hangs on a single, fundamental factor: TRUST. Inherent in this concept is the flip side of [...]

If you’re representing a buyer and you are doing so as a buyer’s agent, it is my opinion that you are violating the National Association of Realtor’s Code of Ethics if you are not aggressively advising your clients to have the home they end up buying tested for radon. See excerpt of the applicable Articles [...]

With all apologies to Morrissey and the Smiths… There’s too much caffeine in your bloodstream… Recently, my lovely bride relayed a story about a family at our kids’ school.  This family (I’ll call them the Smiths – ha!) has successfully sold their home and was endeavoring to purchase a new home in the same community. [...]

I recently read with great interest the National Association of Realtors’ (NAR) “2009 Profile of Home Buyers and Sellers.” One thing that really stood out as I read the NAR Profile is that, when it comes to the factors people emphasize when selecting a Realtor, brand/company is not very important. Let me say that again: [...]