Professional One Franchising

Years ago, scientists set about to discover the power of social influence.  They wanted to know how much social or peer influence was necessary to entirely change the behavior of people. Not wanting to be unduly cruel to their fellow man, the scientists put ten chimpanzees in a cage.  In the middle of the cage [...]

A question we hear frequently from people who talk with us about our branding strategy is this: “You TALK about having a better, more professional caliber of Realtor, but can you really have agents that are any better than those found at other companies?” That is a great question; in fact, it may be the [...]

No, this post is not about Ryan. Or Seth. Or any of the other larger-than-life characters that used to inhabit that once-massively-popular TV series known as “The O.C.” The NEW O.C.: The ever-increasing Obsolescence Cycle. If you go back to the Baby Boomer era, you will see brands that were successful in large part BECAUSE [...]

…but are we listening? The other day, I wrote a blog post called “When Swanepoel Talks.” That created a moderate level of conversation on Twitter and on Stefan Swanepeol’s Facebook page. In the aftermath of those things, Mike Bowler wrote a response in his blog called “Time for Change – Raise the Bar in Real [...]

…or did we? This past Saturday morning, a very lively, completely spontaneous conversation started on Twitter. The topic: the level of professionalism in real estate. The conversation gained momentum and grew to encompass the individuals listed below…and then it shifted over to Facebook…and then it continued on Sunday back on Twitter…and then it spilled over [...]

I had an exchange with Stefan Swanepoel on January 8, 2010 on Twitter. You are probably keenly aware of who Stefan is: the leading author, commentator, observer, speaker, trainer, etc. in real estate. When I think “real estate,” he’s the first guy I think of. Read more about him here. In any event, I sent [...]

I got up this morning to find a Tweet written by my partner Todd Waller linking to a blog post written on December 23, 2009 by Chris Brogan. Brogan is the author of New York Times Best Seller “Trust Agents” and one of the icons of Social Media. The particular post was entitled,  “If I [...]

Whenever I interview a real estate professional currently working with one of our competitors, the first question I almost always ask is this: “What are the mission statement and core values of your current company?” Well over 90% of the time, I get laughter. Out loud. They actually, literally, laugh out loud. L.O.L. *sigh* I [...]

Professional One Franchising, LLC President & CEO Michael McClure yesterday was named by Inman News as one of “Real Estate’s 50 Most Influential Online” for 2009. Inman is the leading source of independent real estate news, information, research, opinion & commentary for industry professionals and consumers alike, and the most widely read real-estate-specific news portal. [...]