#RTB | Raising the Bar | How High?!?

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Sometime in September of 2009, before I ever saw or heard of the #RTB hashtag on Twitter, I had a lengthy Twitter exchange with Stefan Swanepoel (@Swanepoel). We were talking about the need for an increase in the level of professionalism in real estate. Here’s my best recollection of the conclusion of our dialogue: Swanepoel: “I [...]

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Code of Ethics | Get Your Radon On

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If you’re representing a buyer and you are doing so as a buyer’s agent, it is my opinion that you are violating the National Association of Realtor’s Code of Ethics if you are not aggressively advising your clients to have the home they end up buying tested for radon. See excerpt of the applicable Articles [...]

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#RTB | Bigger is Worserer

Brian Boero (@1000WattBrian) of 1000 Watt Consulting wrote a blog post recently entitled “Knuckleheads Beware.” This is how that post opens: In real estate, stupid scales. Excellence lives in small pockets. That’s how it’s always been. And it will be this way until, someday soon, a rising tide of technology and consumer frustration reaches flood [...]

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#RTB | Tell Your Statistics to Shut Up!

When I was a kid, I was a huge baseball fan, and I played the game, albeit rather poorly, through high school (the highlight of my “athletic career” was throwing a no-hitter at age 16…don’t be impressed…the other team really was that bad). As a consequence, I read a number of baseball books.  My all-time [...]

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Real Estate, Technology and Customer Service

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…A Deadly Combination For Some… Dear Reader… There is only one thing that could force me to make the statement you see in the Tweet above.  And that is bad use of technology. I am a HUGE advocate of utilizing the latest technology in the transaction of real estate.  Done correctly, it can streamline a [...]

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#RTB on the Radio

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The #RTB groundswell continues… …and rather than repeat the backstory about “RTB” (Raise the Bar), please review my prior posts (“When Swanepoel Talks,” “We Didn’t Start the Fire” and “The People Have Spoken“). This past Monday, January 18, 2010, the dialog continued in a new venue: on a blog talk radio show hosted by Maya [...]

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#RTB | Character-Driven Agents

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A question we hear frequently from people who talk with us about our branding strategy is this: “You TALK about having a better, more professional caliber of Realtor, but can you really have agents that are any better than those found at other companies?” That is a great question; in fact, it may be the [...]

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