Professional One Franchising

With all apologies to Morrissey and the Smiths… There’s too much caffeine in your bloodstream… Recently, my lovely bride relayed a story about a family at our kids’ school.  This family (I’ll call them the Smiths – ha!) has successfully sold their home and was endeavoring to purchase a new home in the same community. [...]

…A Deadly Combination For Some… Dear Reader… There is only one thing that could force me to make the statement you see in the Tweet above.  And that is bad use of technology. I am a HUGE advocate of utilizing the latest technology in the transaction of real estate.  Done correctly, it can streamline a [...]

From the “Huh, I knew that, but it’s good to see a chart” department… This is a screen cap of the National Association of Realtors® 2009 Profile of Home Buyers and Sellers. Instinctively, I believe many agents know this in their bones, but it is still something to see the chart laid out with cold, [...]

Seriously, you don’t want to read this post. Your marketing is just fine. You keep knocking on doors, cold calling, sending out postcards with recipes and football schedules. You’ll do just fine in real estate. After all, what’s worked for real estate marketing in the past will continue to work, albeit at a progressively lower [...]