Professional One Franchising

Some Background… Part of my work history includes managing multiple campaigns for state representative here in southeastern Michigan.  As such, I’ve never really been able to shake the draw of the political arena.  In fact, 2010 may be the first time in my voting history that I did not tune in to a gubernatorial primary [...]

I’ve written a few blog posts that reference this amazing book “Start With Why.” …this book has affected my thinking on a variety of levels. …and it tied up a number of loose ends and put a nice red bow on top of this box of stuff I’ll call “reasons why the real estate industry [...]

Why? Why do you work in real estate? Why do you provide the level of service that you provide? What attracted you to where you work? What is the “why” that drives your company? What is the “why” that drives YOU? “Why” Drives EVERYTHING We spend a lot of time asking ourselves “why?” And why [...]

Seriously, you don’t want to read this post.  Your marketing is just fine.  You keep knocking on doors, cold calling, sending out postcards with recipes and football schedules.  You’ll do just fine in real estate.  After all, what’s worked for real estate marketing in the past will continue to work, albeit at a progressively lower [...]

Yesterday – against all forms of better judgment – I went to the Apple Store at 12 Oaks Mall in Novi, MI. It was a complete zoo scene, as it so often is at any Apple Store (do they even waste time with economic forecasting at Apple?). I was actually at the store to buy [...]

Google yourself. Literally. Type your name into a Google search box and see what you find. Better yet, type your name and your industry name (e.g., “Lisa Smith Real Estate”). If I were a member of the public, and a friend said, “I have a Realtor you should use the next time you buy or [...]

Learn From Galarraga How To Win At Life The amazing part of this picture is the smile on Armando’s face.  Yeah, it’s full of incredulity, but that there is a smile… …after he got ROBBED of what would have baseball’s 21st perfect game – with TWO OUTS IN THE NINTH INNING, for Pete’s sake – [...]

I’ve spent more than 15 years studying most of the major real estate franchises. I’ve worked at a few of the biggest brands on the planet as an agent. I’ve looked under the hood and kicked the tires of many a real estate brand. In fact, I nearly purchased a franchise of three of these [...]

As you can read here, NAR has identified 14 initiatives it considers “game changers.” Here’s a definition of Game Changer: “A person, an idea or an event that completely changes the way a situation develops.” When viewed through the lens of this definition, here is my quick take on these 14 initiatives: They are all [...]