#RTB | Tell Your Statistics to Shut Up!

Posted on February 9, 2010 by Michael McClure and has 1 comment.

When I was a kid, I was a huge baseball fan, and I played the game, albeit rather poorly, through high school (the highlight of my “athletic career” was throwing a no-hitter at age 16…don’t be impressed…the other team really was that bad). As a consequence, I read a number of baseball books.  My all-time [...]

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#RTB on the Radio

Posted on January 25, 2010 by Michael McClure and has 8 comments.
rtb-on-the-radio

The #RTB groundswell continues… …and rather than repeat the backstory about “RTB” (Raise the Bar), please review my prior posts (“When Swanepoel Talks,” “We Didn’t Start the Fire” and “The People Have Spoken“). This past Monday, January 18, 2010, the dialog continued in a new venue: on a blog talk radio show hosted by Maya [...]

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#RTB | Character-Driven Agents

Posted on January 21, 2010 by Michael McClure and has 8 comments.
rtb-character-driven-agents

A question we hear frequently from people who talk with us about our branding strategy is this: “You TALK about having a better, more professional caliber of Realtor, but can you really have agents that are any better than those found at other companies?” That is a great question; in fact, it may be the [...]

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