Professional One Franchising

Recently, I received an email from a nationally known real estate educator. They were preparing to teach at a multi-day conference at one of the big 5 brands on the topic of Social Media, and they asked me if I’d mind contributing something to their presentation. They asked about the things that we’ve accomplished using [...]

As I wrote in a prior post, I recently had the honor and privilege of speaking at Inman Connect San Francisco (#ICSF). I now have another opportunity to speak, this time at something called “Agent Reboot,” which is a tour covering 12 cities that wraps up at the end of October (see photo below for [...]

I’m one day home from Inman Connect San Francisco. It was an amazing experience, and I wanted to document a few random thoughts and observations before the memories fade. Here they are, in no particular order: Intuitively, I already knew this, but living it was the proof: Social Media works…period. I met a number of [...]

People talk a lot about the ROI of Social Media. Erik Qualman (@equalman) – who wrote “Socialnomics,” the definitive book on Social Media, and who created the most-watched videos on the topic – calls Social Media the “greatest cultural shift since the Industrial Revolution.” Others consider it a complete waste of time. We can only [...]

So, I’ve been asked to speak on a Broker Panel at Inman Connect San Francisco on July 13. And the topic is “Think Before You Tweet.” Which makes me wonder why they asked me to participate. LOL. But I digress… And I don’t mean to make light of what really is a key question in [...]

Words like violence Break the silence Come crashing in Into my little world Painful to me Pierce right through me Can’t you understand Oh my little girl All I ever wanted All I ever needed Is here in my arms Words are very unnecessary They can only do harm ~Depeche Mode | Enjoy the Silence [...]

PREFACE: Social Media superstar Chris Brogan (@ChrisBrogan) wrote a great book called “Trust Agents.” The main point Brogan makes is that Social Media can be used to create relationships, and that relationships can translate into business…and that all this hangs on a single, fundamental factor: TRUST. Inherent in this concept is the flip side of [...]

…or did we? This past Saturday morning, a very lively, completely spontaneous conversation started on Twitter. The topic: the level of professionalism in real estate. The conversation gained momentum and grew to encompass the individuals listed below…and then it shifted over to Facebook…and then it continued on Sunday back on Twitter…and then it spilled over [...]

Hello? Is this thing on? Any brokers here? Where are the brokers in the social media space across the internet? Real estate agents have been on this bandwagon for a few years now: Facebook, Twitter, Flickr, YouTube… And a few brokers, to their credit, have jumped into the social media space. They are the forward [...]