Seven Reasons You Shouldn’t Read This Post…
Seriously, you don’t want to read this post. Your marketing is just fine. You keep knocking on doors, cold calling, sending out postcards with recipes and football schedules. You’ll do just fine in real estate. After all, what’s worked for real estate marketing in the past will continue to work, albeit at a progressively lower [...]
Read moreI Touched an iPad…and I Liked It…
Yesterday – against all forms of better judgment – I went to the Apple Store at 12 Oaks Mall in Novi, MI. It was a complete zoo scene, as it so often is at any Apple Store (do they even waste time with economic forecasting at Apple?). I was actually at the store to buy [...]
Read more#RTB on the Radio | Joel Burslem of 1000Watt Consulting
Coming to #RTB on the Radio | June 15, 2010 at 2:00 pm Eastern/11:00 am Pacific Biography Joel is a seasoned communications professional with over 10 years of experience in consumer marketing, public relations, new media and Internet marketing. He was the founder of the Future of Real Estate Marketing blog which was acquired by [...]
Read moreLow-Cost Technification
Financial Reality… Many real estate professionals feel caught in a financial vise right now. We’ve all been there. Most are there right now. Client Expectations… Your selling clients DEMAND great exposure in order for their listing to stand out in an already-overcrowded market, while you struggle to pay for that exposure with a declining income [...]
Read moreReal Estate, Technology and Customer Service
…A Deadly Combination For Some… Dear Reader… There is only one thing that could force me to make the statement you see in the Tweet above. And that is bad use of technology. I am a HUGE advocate of utilizing the latest technology in the transaction of real estate. Done correctly, it can streamline a [...]
Read moreThings We Knew, but Now We "Know"
From the “Huh, I knew that, but it’s good to see a chart” department… This is a screen cap of the National Association of Realtors® 2009 Profile of Home Buyers and Sellers. Instinctively, I believe many agents know this in their bones, but it is still something to see the chart laid out with cold, [...]
Read moreTodd's Ten From 2009
With the end of 2009 and the beginning of 2010, it’s hard not to think of the past year and dreams for the new year. Personally, 2009 was a challenging year. It was filled with some major triumphs and an awful lot of work. Whoever said, or believes, that success should come easily, does not [...]
Read more@ChrisBrogan, You are a GENIUS!
I got up this morning to find a Tweet written by my partner Todd Waller linking to a blog post written on December 23, 2009 by Chris Brogan. Brogan is the author of New York Times Best Seller “Trust Agents” and one of the icons of Social Media. The particular post was entitled, “If I [...]
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