Professional One Franchising

I’m speaking at Inman News’ (@InmanNews) Real Estate Connect in New York City next week. And I’ve been asked to speak on a panel about what it means to have a “Social Media Marketing Wake-Up Call” as part of a larger “Brokerage Bootcamp” forum. This blog post is the foundation of the points I hope [...]

Recently, we had the opportunity to get an update from Reggie Nicolay (@ReggieRPR) regarding the progress being made with regard to the National Association of Realtors’ new Realtors Property Resource (RPR) project We originally interviewed Reggie seven months ago; you can listen to that archived show here.  And wow, has he been busy! For those [...]

Seriously, you don’t want to read this post.  Your marketing is just fine.  You keep knocking on doors, cold calling, sending out postcards with recipes and football schedules.  You’ll do just fine in real estate.  After all, what’s worked for real estate marketing in the past will continue to work, albeit at a progressively lower [...]

Yesterday – against all forms of better judgment – I went to the Apple Store at 12 Oaks Mall in Novi, MI. It was a complete zoo scene, as it so often is at any Apple Store (do they even waste time with economic forecasting at Apple?). I was actually at the store to buy [...]

Coming to #RTB on the Radio | June 15, 2010 at 2:00 pm Eastern/11:00 am Pacific Biography Joel is a seasoned communications professional with over 10 years of experience in consumer marketing, public relations, new media and Internet marketing. He was the founder of the Future of Real Estate Marketing blog which was acquired by [...]

Financial Reality… Many real estate professionals feel caught in a financial vise right now.  We’ve all been there.  Most are there right now. Client Expectations… Your selling clients DEMAND great exposure in order for their listing to stand out in an already-overcrowded market, while you struggle to pay for that exposure with a declining income [...]

…A Deadly Combination For Some… Dear Reader… There is only one thing that could force me to make the statement you see in the Tweet above.  And that is bad use of technology. I am a HUGE advocate of utilizing the latest technology in the transaction of real estate.  Done correctly, it can streamline a [...]

From the “Huh, I knew that, but it’s good to see a chart” department… This is a screen cap of the National Association of Realtors® 2009 Profile of Home Buyers and Sellers. Instinctively, I believe many agents know this in their bones, but it is still something to see the chart laid out with cold, [...]

With the end of 2009 and the beginning of 2010, it’s hard not to think of the past year and dreams for the new year.  Personally, 2009 was a challenging year.  It was filled with some major triumphs and an awful lot of work. Whoever said, or believes, that success should come easily, does not [...]