Is There ROI in Social Media? Tom Everitt Responds

Posted on June 13, 2011 by Michael McClure and has no comments yet.
is-there-roi-in-social-media-tom-everitt-responds

June is “Social Media ROI” month at P1Fran.com. Today’s featured contributor is Tom Everitt (@ThinkTomDotCom), a high profile real estate agent from Vancouver, British Columbia. Tom is the creator of the website ThinkTom.Com, and is known for his expert use of Social Media, particularly in the area of video Here are Tom’s thoughts on the [...]

Read more

Yep, It’s Another Post About Video

Posted on December 1, 2010 by Michael McClure and has 12 comments.
yep-its-another-post-about-video

Originally, I was going to come up with some catchy, ironic title for this blog post to lure you in. But then I thought, to heck with that, I’m just going to play it straight. Video is SUPER important, and the savvy people already know that (as anyone reading this can attest).  In fact, earlier [...]

Read more

Brand Irrelevancy Lemonade

Posted on November 26, 2010 by Michael McClure and has 2 comments.
brand-irrelevancy-lemonade

We’ve written a LOT about the issue of branding in real estate. In fact, two of our most widely read posts – The Brand Illusion and The Brand Illusion Part 2 – are about this very issue. On July 29, 2010, we published a video about real estate branding. This is the video that appears [...]

Read more

Video Explosion Continues | What Is YOUR Plan?

Posted on February 8, 2010 by Michael McClure and has 4 comments.
video-explosion-continues-what-is-your-plan

This blog post appeared at Mashable.com on February 5, 2010: Online Video Continues Steady Growth Streak [STATS] Online video viewing is more ubiquitous than ever. According to comScore, in the month of December 178 million people watched 33.2 billion videos, with the average viewer watching 187 videos per month in the U.S. The astronomical numbers [...]

Read more

Video Killed the Real Estate Star

Posted on December 14, 2009 by Michael McClure and has 13 comments.
video-killed-the-real-estate-star

I stumbled upon this post at Inman.com yesterday called “Video: the Real Game Changer” written by Bernice Ross. I would suggest you read it, as it makes great points about the value of video in real estate. Here are some of the key excerpts: If you had to select one tool for 2010 that would [...]

Read more