Decision Optimization

Posted on March 14, 2011 by Michael McClure and has no comments yet.
decision-optimization

I often talk about how every big biz dev opportunity I have going on right now can be traced back to Social Media. And that is absolutely a fact, and why I consider my decision back on March 29, 2009 to take a deep dive into Social Media the best business decision I’ve ever made. [...]

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Yep, It’s Another Post About Video

Posted on December 1, 2010 by Michael McClure and has 12 comments.
yep-its-another-post-about-video

Originally, I was going to come up with some catchy, ironic title for this blog post to lure you in. But then I thought, to heck with that, I’m just going to play it straight. Video is SUPER important, and the savvy people already know that (as anyone reading this can attest).  In fact, earlier [...]

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Brand Irrelevancy Lemonade

Posted on November 26, 2010 by Michael McClure and has 2 comments.
brand-irrelevancy-lemonade

We’ve written a LOT about the issue of branding in real estate. In fact, two of our most widely read posts – The Brand Illusion and The Brand Illusion Part 2 – are about this very issue. On July 29, 2010, we published a video about real estate branding. This is the video that appears [...]

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Interview with @TechSavvyAgent

Posted on October 13, 2010 by Michael McClure and has 24 comments.
interview-with-techsavvyagent

The second season of #RTB on the Radio has now officially kicked off. And it kicked off with a bang. Our first guest of Season Two was Chris Smith – aka @TechSavvyAgent -  the driving force behind and creator of TechSavvyAgent.com, Inman News’ 2010 Real Estate Blog of the Year. Chris dropped so much knowledge [...]

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Video Killed the Real Estate Star

Posted on December 14, 2009 by Michael McClure and has 13 comments.
video-killed-the-real-estate-star

I stumbled upon this post at Inman.com yesterday called “Video: the Real Game Changer” written by Bernice Ross. I would suggest you read it, as it makes great points about the value of video in real estate. Here are some of the key excerpts: If you had to select one tool for 2010 that would [...]

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